a group of people experiencing an event.
Types:-
active- preeferred- targeted audience/those a product is aimed at
passive- oppositional_ not the expected audience
Distribution- method of showing
Exhibition- method of watching
Form- buy dvd/bluray, rent dvd
illegal straming/ legal downloading
tv/freeview/cable/ satelitte , pay-to-view, cinema-art house and multiplex
Style of the experience
1) DVD - on my own on my tv - hedonistic
2) Cinema- go with friends/ family- mixtue post modern
3)TV - family- traditionalist
Pete Buckingham the Head of Distribution and Exhibion of the UK Film Council suggests that ABC1s represent 49% of the population but 60% of the cinema audience.
lewis i am looking at this on 22nd november and can see not further posts - this worries me - can you please show any drafts - it is no good to make an exceptional start if it it is incomplete
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